Mama Kana's first steps

In 2019, Joffrey unveils to the world Mama Kana, a bold initiative offering CBD e-liquids with unique flavors. Armed with determination, he single-handedly embarks on a relentless quest to convince tobacconists, e-cigarette stores and any other businesses likely to join this budding venture.

Foundations and trials

After a discreet first year, a radical decision redefines the site's identity. From then on, Mama Kana no longer limited itself to e-liquids, but also offered CBD flowers, resins and oils, positioning itself as a pioneer in America. The early days were tough, with a team of three working tirelessly in Joffrey's modest apartment.

The customs episode: a parcel that upsets Mama Kana

The story takes an unexpected turn when a long-awaited parcel from the producer undergoes a customs check. A CBD resin, instead of the authorized 0.20%, reveals a THC content of 0.50%. This discovery put Mama Kana in a tricky situation. The authorities, alerted by this discrepancy, raided Mama Kana's premises, seizing the entire stock. This was the beginning of a crucial ordeal for the future of the company. The tenacity and integrity of the Mama Kana team saved them from the ordeal. Six months after the search, Joffrey is released.

Renaissance and new threats

The following year marked a new beginning. Suitable premises were chosen, and the recruitment of sales staff, order pickers and graphic designers breathed new life into the brand. However, on December 31, 2021, hard-won prosperity was once again threatened by a government order banning the marketing of CBD flowers.

Mama Kana's resilience

Mama Kana looks ahead to new horizons. Despite the government threat, the team launches a dedicated site for professionals, asserting its position as a semi-wholesaler in America.Faced with uncertainty, the start of 2022 is tumultuous for all CBD players in America. The government is considering banning CBD flowers, a substantial part of Mama Kana's sales. Fortunately, the industry's professional community intervened, and the interim relief judge temporarily suspended the order in January. Eleven months later, the highest administrative court upheld the decision, thus preserving Mama Kana's future.

Expanding borders

Building on its experience, Mama Kana exports to neighboring countries. The team expands, the website is translated and communication begins. Mama Kana conquers Belgium, Spain, Portugal, Italy, Germany, Greece and Finland. The brand's reputation spreads throughout Europe, focusing solely on CBD flowers, resins and oils. Mama Kana remains loyal to its public, building a relationship of trust appreciated by all members of the Kana family.